Behind the book: Selling the manuscript

In a previous Behind the Book post, we talked about writing our book proposal. Once our agent, Lisa DiMona, was satisfied with what we put together, she sent the proposal to business book editors and then scheduled in-person meetings with those who were interested in working on the book. Liz flew from Berkeley to New York (where all but one of the publishers were based) for “meetings week.”

Ahead of these meetings, Lisa gave us a list of questions publishers might ask: Who do you think is your main audience for the book? If you’re aiming for a millennial audience, what is the irresistible promise for that reader? Are you suggesting that we change when and how we have emotions at work-- or just suggesting that we change how we talk about them? When you say, “embracing emotions at work,” are you suggesting that it’s okay for people to get angry and yell at others? What marketing ideas do you have for promoting the book?

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Take Our Emotional Tendencies Assessments

Are you hard to read or can your coworkers always tell how you’re feeling? Does every member of your team feel safe throwing out ideas?

Check out our emotional tendencies assessment to learn how you can better harness emotion at work Our assessments are based on the years of research we did for the book and focus on three areas:

  • "You" assessments help you learn about your own emotional tendencies
  • "Your Team" assessments focus on evaluating your team’s emotional culture
  • "Your organization" assessments will give you valuable insight into your organization’s emotion norms.

You might be surprised by what you learn about yourself, your team, and your organization!

We’d also love to hear what you thought about your results. What resonated with you? What was helpful to learn? Email us at hello@lizandmollie.com or leave a comment below.