Behind the book: How an illustration happens

Let's talk illustrations! My (Liz) process of creating illustrations goes like this:

  • Brainstorm

  • Get frustrated

  • Brainstorm

  • Have an idea!

  • Sketch idea

  • Brainstorm

  • Get frustrated

  • Start drawing idea on tablet/Adobe Illustrator

  • Handletter text using tablet/Adobe Illustrator

  • Add color in Adobe Illustrator

  • Repeat

First, a quick equipment run down that might be useful:

  • For sketching and note-taking, I use a gel ink pen and blank (unlined) Muji notebooks that I highly recommend. They are light (so you can carry them anywhere) and cheap (so you won't feel bad scrawling over pages). I probably own 20+ of these notebooks. Here are the five currently in my desk drawer.

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Behind the book: Collaborative Writing

The first things people ask us when we tell them we co-authored a book are: how does that work? How do you split up the writing? How do you remain friends?

We figured out the right balance and process through trial and error. A lot of what we tried didn’t work! But after a few chapters, we found a good rhythm. Here are six tips we recommend to other co-authors.

1. Switch off who writes the first draft

This helps the workload feel equitable. As another co-author shared with us, “When you have two authors, each does 90% of the work.” Because you are extremely aware of much time you’re spending not only writing but thinking and editing, it’s easy to assume you’re working more than the other person. The first draft requires a lot of heavy lifting, so it’s a great opportunity to create a feeling of fairness by alternating who takes the first crack at teach chapter. One of us (“Partner A”) starts by doing a chapter outline. The other person (“Partner B”) reviews the outline and adds in any topics that are missing. Next, Partner A writes the first draft over the course of about two weeks. Partner B then gives feedback on the first draft, and then Partner A incorporates these edits into the draft. Which brings us to tip number two….

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Behind the book: Selling the manuscript

In a previous Behind the Book post, we talked about writing our book proposal. Once our agent, Lisa DiMona, was satisfied with what we put together, she sent the proposal to business book editors and then scheduled in-person meetings with those who were interested in working on the book. Liz flew from Berkeley to New York (where all but one of the publishers were based) for “meetings week.”

Ahead of these meetings, Lisa gave us a list of questions publishers might ask: Who do you think is your main audience for the book? If you’re aiming for a millennial audience, what is the irresistible promise for that reader? Are you suggesting that we change when and how we have emotions at work-- or just suggesting that we change how we talk about them? When you say, “embracing emotions at work,” are you suggesting that it’s okay for people to get angry and yell at others? What marketing ideas do you have for promoting the book?

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